On-Page SEO Checklist |
Off-Page SEO Checklist |
| Always start with keyword selection, research and testing | Always start with keyword research, testing and selection |
| Title tags | Keywords in links |
| Meta tags | Links from high ranking publisher sites |
| ALT tags | One-way inbound links (not link exchange) |
| H1 tags | Different keywords in your link-ads from the same site |
| URL structure | Gradual link building technology (no growth spikes) |
| Internal Linking | Relevant keywords near your inbound link |
| Content | Deep linking (from multiple pages to multiple pages) |
| Keyword density | Target a large list of keywords (5-500+) |
| Site maps | Link from sites with a variety of LinkRanks |
| Usability | Track active link-ad keywords |
| Track target keywords | Discontinue campaigns if ranking does not improve |
| Expect results in 12 months | Expect results in 30 days (MSN) 1-9 months (Google, Yahoo) |
Do not make common on-page SEO mistakes: |
Do not make common off-page SEO mistakes: |
| Duplicate content | Duplicate keywords in link-ads |
| URL variants on the same pages | Site-wide links causing link growth spikes |
| Off-site images and content on-site | Using on-page SEOs to do specialist off-page SEO |
| Duplicate title tags | Placing random links without keywords near your link-ad |
Do not use on-page SEO spamming tactics such as: |
Do not use off-page SEO spamming tactics such as: |
| Hidden text | Link farms (sites with 100+ outbound links per page) |
| Hidden links | Using irrelevant keywords in your link-ads |
| Keyword repetition | Garbage links |
| Doorway pages | Link churning |
| Mirror pages | Hidden inbound links |
| Cloaking |
Source: http://www.seo-browser.com